Signage is seen at a Bed Bath & Beyond store in Manhattan, New York City, U.S., June 29, 2022. REUTERS/Andrew Kelly
LONDON, April 24 (Reuters) – Shares of Bed Bath & Beyond Inc (BBBY.O) plunged about 25% on Monday after the home goods retailer's long fight to save its business ended in bankruptcy.
The once high-flying company filed for bankruptcy protection on Sunday and said it had launched a liquidation sale after failing to secure funds to stay afloat. It also plans to use the Chapter 11 proceedings to conduct a limited sale for some or all of its assets.
A botched merchandising strategy, lower spending by inflation-hit Americans and stiff competition from rivals such as TJX's TJ Maxx (TJX.N) and Target Corp (TGT.N) drove the business under as losses mounted and it ran out of cash.
"It was deteriorating before COVID, COVID pushed it over the edge. It was mismanaged during COVID, using the remaining cash to buy back stock versus keep a respectable inventory in the store that would attract clients," said Thomas Hayes, chairman and managing member at Great Hill Capital.
But Bed Bath's downfall is not a threat to the broader retail sector and some companies including Walmart Inc (WMT.N), Amazon.com Inc (AMZN.O), Target and Williams-Sonoma Inc (WSM.N) stand to gain share and a marginal benefit to revenue, analysts said.
On Monday, Bed Bath & Beyond was the second-most active stock on Stocktwits, a website popular with individual investors.
Its notes maturing in 2024 remained under pressure, falling around $3 on Monday and pushing the yield to a record high of more than 450%.
U.S. shares of the company pared some premarket losses to trade at 21 cents.
Bed Bath also named interim finance chief Holly Etlin as its new CFO. A bankruptcy expert, Etlin will also serve as its chief restructuring officer, overseeing the liquidation and sale processes.
Bansari Mayur Kamdar
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