Britain’s Boohoo cuts outlook as consumers rein in spending

A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustrationA woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020. REUTERS/Dado Ruvic/Illustration/

  • Expects full year sales to fall 10%
  • Cuts earnings margin forecast to 3-5% from 4-7%
  • First half core earnings down 58%
  • Shares down 10%

LONDON, Sept 28 (Reuters) – British online fashion retailer Boohoo (BOOH.L) on Wednesday warned on full year sales and profit, blaming the worsening macro-economic and consumer backdrop as it reported a 58% fall in first-half core earnings.

Shares in the group were down 10% at 0838 GMT, extending 2022 losses to 73%, after it said it now expected revenue to fall about 10% over its full 2022-23 year, with a core earnings margin between 3% and 5%.

It was previously forecasting revenue growth in the "low single digits" and an EBITDA margin of 4% to 7%.

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Rivals ASOS (ASOS.L) and Primark have also warned on profit this month.

Boohoo, which sells clothing, shoes and accessories aimed at 16 to 40-year olds, said the lower margin forecast reflected increases in inflation-driven costs as well as the resultant operational deleverage from lower than anticipated sales.

Revenue in the first half to Aug. 31 fell 10% to 882.4 million pounds ($944.6 million) due to weaker than expected consumer demand, a significant increase in product returns and increased delivery times for products sold in overseas markets.

Core earnings fell to 35.5 million pounds from 85.1 million pounds a year earlier.

"We were expecting a return to growth in the second quarter but what we've seen is that the macro environment isn't great," finance chief Neil Catto told Reuters.

"We saw a slowdown in the UK market and we've not seen the international (markets) speed up yet."

CEO John Lyttle highlighted higher interest rates in the United Kingdom, which accounts for 60% of its business, as an area of particular concern for customers.

"We're talking about doubling and probably trebling of interest rates so it's certainly going to have an impact," he said.

Catto said Boohoo had limited exposure to the recent plunge in the value of the pound.

Boohoo said it is focusing on factors in can control. It is sourcing more from near-shore markets, has leaner stock levels and is now charging customers for returns in Britain, it added.

Investment in infrastructure will also boost efficiency, the company added. Automation at its distribution centre in Sheffield went live this month, while a U.S. warehouse will open in 2023-24.

($1 = 0.9358 pounds)

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RegisterReporting by James Davey; Editing by Kate Holton and Emelia Sithole-Matarise


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