Sticker coding platform gets £1.5m

Sticky Sticky co-founders, Priscilla Israel and James Garner

Coding platform Sticky which uses stickers in physical locations has attracted £1.5m in seed funding.

Organisations can programme NFC-equipped stickers to begin tasks on a phone such as taking payment in a store by tapping them. The owner can track the performance of each sticker.

“With one tap of a sticky an interaction or payment is complete in less than 10 seconds,” said Priscilla Israel, co-founder of Sticky.

“By applying this technology to their payments stack or replacing it entirely, our customers can turn anything into a point of sale, increasing revenue, speed of service and customer satisfaction.”

Sticky says that leisure, retail, charity, fitness, and live events use its stickers.

London-based SaaS business seed is led by Praetura Ventures with support from Cornerstone VC, SFC Capital and new angels.

Israel and James Garner co-founded the sticker startup.

Seed funds will be spent on acquiring further customers said Garner.

David Foreman, managing partner, Praetura Ventures, said: “Sticky has taken a visionary approach to the problem of unused retail space and online engagement in offline environments, and that is what attracted us to invest in the business.”

Other backings from Praetura Ventures include the train ticket app Seatfrog and airport management platform AeroCloud.


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